Taranaki has played a foundational role throughout Aotearoa New Zealand’s history.

Today we’re leading the drive towards a prosperous and sustainable future with fresh thinking and an innovative spirit. Vibrant and stunningly beautiful, our ancestral Maunga guides and protects us, stretching to the Tasman sea and an endless horizon. A horizon we’re looking beyond. 
We’re future-focused and connected 

We have a thriving and increasingly sustainable economy. With super-smart entrepreneurs, new technology, specialised food production, and hospitality. Some of New Zealand’s most unique and diverse tourism, arts, and culture. And world-class events that attract thousands. We’re at the forefront of the transformation of New Zealand’s food and energy sectors with game-changing projects such as sustainable hydrogen fuel production. 

It’s about thinking outside the box and capitalising on clever local innovation, something we’ve never been short of. There are so many examples. Like diversifying land use so sheep and beef run alongside high-yield quinoa production because it just might work - and guess what, it does, really well 

We’re Creating A Better World 

We’re fiercely protective of our unique environment. Through multiple schemes and projects, we plan to keep it that way. Initiatives like Ara Ake, New Zealand’s new energy development centre, will help the whole country move towards a low-emissions future.  

We’ve been doing massive riparian planting and reforestation for decades. Our Kiwi and native species regeneration is ahead of its time. We’re leading the way in predator eradication. We’ve opened New Zealand’s first totally ‘green’ school. And we plan to be a zero-waste region by 2040. We also care - we want everyone in our region to be able to share and participate in our great quality of life. 

We’re full of life 

The spirit of our Maunga has guided people here for hundreds of years. It’s central to who we are and the mauri, or spirit of the region. Today our lifestyle is second to none. Our communities are enthusiastic, vibrant and creative. There is a focus on high-quality education. We have great schools, some leading the way in the secondary sector, as well as supportive and life-changing tertiary, and vocational institutions. Crucially, we have the freedom, time and balance to live, work and learn. 

Here you’ll also find a new breed of specialised farms, gardens (some in our urban spaces) and markets providing all sorts of fresh, healthy produce. A wave of new eateries and bars to fuel your passions. World-class concerts and events, and New Zealand’s only dedicated contemporary art gallery. Along with natural attractions like our (world-recognised) gardens, walkways, rivers, forests and beaches – everywhere you look. 

We’re here. We’re humming 

Whether you’re a local (or thinking about becoming one), visiting, learning, investing or looking to do business, we have all the opportunity, possibility and nourishment you’ll ever need, right on our doorstep.  

Taranaki. Like No Other.